What We Do

Our team has unmatched accuracy, year after year, in one of the toughest areas of market research: political polling. We achieve this with ruthless attention to detail, research design, and analysis that cuts through clutter.

Having a mathematical understanding of the target universe is the foundation around which action happens.

 You have a message: Is it framed the way it needs to be to reach and impact your target?

You have a target: Are you talking to them in ways they'll hear?

Ragnar understands that it's not just what you say, it's who you're saying it to. Identifying groups that will respond to your message is a core competency of this firm. 

Are you asking the questions you need answers to in places where your target is listening? Ragnar uses more cell phones than any other pollster, period. But we don't limit ourselves to the rigid methodologies of the past "because that's how it's always been done."

At the end of the day, what matters is: are we getting through to the people we need to? 

Lots of outfits will throw numbers at you. Parsing the data for the actual value is what analysis should be about, not just a slide deck with sentences about the data.

Ragnar's best-in-the-business analysis system ensures that the key points of a project are easy to understand, from the depths of a data file, to the 5 minutes before a board room vote.