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Ragnar Research
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  • Political
  • Corporate
  • Who We Are
  • What We're Doing

Open Doors

The Challenge

Open Doors, an international non-profit organization that helps persecuted Christians worldwide, saw a significant decrease in donations after the 2008 recession; donors were prioritizing other organizations ahead of them in gift giving. The goal was not only to acquire new donors, but to convert one-time donors to multi-donors, maintain relationships with current donors, and re-engage lapsed donors.

The Key to Success

Working with great partners, we were able to identify the key issues for specific donor segments. Instead of blasting the same message at an entire donor list, our research enabled multi-channel communication that was targeted to donors at specific stages. This allowed Open Doors to take advantage of the critical resource of donor attention, not wasting it with unwanted or irrelevant communications.

The Outcome

Using this research lead to significant improvements among U.S. donations, both in terms of quantity and quality of engagement. Open Doors went on to use this research process across their worldwide operations, including Canada, the United Kingdom, Australia, South Africa, Brail, and Spain.

 Do you need to know how to tailor your communications to multiple stakeholders? Internal or external, Ragnar will help you develop messages that resonate. Reach out any time. 

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 Want to know more about what we do? 

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How to Achieve Fast Adoption Rates

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