The rollout of a new product across global markets is always complex. Add in pricing, sizing, and competitive positioning of a new brand that would hit the ground running right away and you have a complicated research project under the best of circumstances. Now do that for 6 languages and 8 cultures at the same time.
We were able to successfully test and identify not only global concerns and factors, but also specific issues localized to regional markets that needed to be handled with tact. Working with great partners, we made sure that Bayer's new product in the pest control industry not only made it through internal challenges with a variety of key stakeholders, but also made it to market with a fully developed brand strategy.
We were able to ensure that our partners looked great, and most importantly, Bayer was comfortable investing the kind of resources needed for a fully global product rollout. They knew what unifying elements across cultures resonated and to integrate that with regional market variations for maximum success on the initial rollout.