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Ragnar Research
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  • Who We Are
  • What We're Doing

New Orleans Crime Coalition

The Challenge

After Hurricane Katrina devastated New Orleans, the police department found it’s approval in the mid-30’s. With the widespread collapse of confidence in City institutions, the Department needed to take fast action to regain the trust of citizens across the entire city.

The Key to Success

Our solution was two-phased: staunch the bleeding and heal the wound. Working with local academics, we identified the critical issues causing the breakdown of trust with the community, as well as the issues that truly drove community impressions of the Department. Institutional change takes time, however, and we followed up the initial research with semi-annual tracking studies, allowing the department to shut down press-hungry agitators with unbiased facts as well as shift their internal focus towards current citizen priorities.

The Outcome

This approach was used for almost a decade in the city, regaining public trust, and positioning the Department in the mid-70’s in approval. The Department regained its reputation as a force for good and a pillar of the community, a reputation still enjoyed today.

 Are you stuck facing an unexpected crisis that's quickly eroding your brand? Don't panic - we can help you turn things around. 

Reach out any time. 

Find out more

Want to know more about what we do?

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Rethinking Donor Engagement

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