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Ragnar Research
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  • Political
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  • Who We Are
  • What We're Doing

Governor Larry Hogan

The Challenge

Only one Republican Governor in the history of Maryland had ever been re-elected. In addition to a tough overall political environment in 2018, Governor Hogan had to overcome a demographic disadvantage, with Maryland’s voter registration comprised of 55% Democrats. 

The Key to Victory

 To be successful in a blue state, Hogan had to avoid being placed in a partisan box. Through ongoing issue testing and SMART message testing, the campaign was able to focus on Governor Hogan’s successes for Maryland and capitalize on Hogan’s popularity to remind voters that he was a different kind of Republican. By doing so, the campaign was able to keep voters out of their partisan corners and give themselves permission to vote for someone who they viewed as a “good guy.” 

Right Then, Right Again

After successfully forecasting the five-point margin of victory for Governor Hogan in 2014, the partners at Ragnar Research accurately forecasted a double-digit victory over Democrat opponent Ben Jealous. Ragnar Research's targeted messaging helped Governor Hogan win groups that Republicans traditionally struggled with, including 50% of women, 31% of African Americans, and 26% of Democrats. 

 Are you running in a state where a majority of voters are registered with the other party? Hey, we work in politics - we're around 24/7. Reach out any time.  

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Want to know more about what we do? 

Check out this case study next: 


KEEPING THE TEXAS STATE HOUSE RED

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