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Ragnar Research
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  • Political
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  • Who We Are
  • What We're Doing

Governor Brian Kemp

The Challenge

Polling showed a very close Governor's race between Brian Kemp and Stacey Abrams. With a massive celebrity megaphone and fawning media coverage, Abrams could rely on higher than normal turnout among key voter groups. As a result, the campaign needed to identify persuadable groups to focus limited resources on, with a possible runoff election looming.

The Key to Victory

Based on our polling, the RGA was able to identify exactly which messages were most persuasive to voters who were still undecided. They were able to ignore areas where increased resources would have minimal impact, which ensured maximum pressure was brought to bear in a difficult race.

The Outcome

While other polls predicted a runoff, the RGA was able to tip the needle in Kemp's direction during the closing weeks of the campaign, leading to a close, but clear, win for Kemp.

 Is your opponent getting a free boost from the media? We can help you to combat that by determining where your resources will have the most impact. Reach out any time. 

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Want to know more about what we do? 

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Staying on Track after a Difficult Primary

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