Senator John Curtis

A crowded primary field, with difficult endorsements for the opponents, and uniquely idiosyncratic electorate, Utah primary voters were looking for just the right type of candidate to replace an outgoing Senator

The Curtis campaign was able to accurately measure the impact of their messages, making sure that each dollar counted during the crowded primary, quickly taking the lead and never letting go. Because of this laser focus on exactly the type of voters needed to win in this unique environment, the campaign never was in doubt about the outcome.

After an initial sprint, John Curtis comfortably won his primary and was sworn in on January 3rd, 2025.